TAN CHONG COMPANIES & BRANDS

Motor Image (HK) Limited

Motor Image (HK) Limited was established in 1990, as one of the ten East Asian regional offices under Motor Image Group. It has been the sole distributor of Subaru automobiles in Hong Kong and Macau since it established, providing local drivers with the superb Subaru driving experience. MIHK distributes a wide range of Subaru models, including high performance Impreza WRX STI, Legacy Outback, Forester, Exiga, and BRZ.
There is one Subaru showroom well located at Kowloon Bay in Kowloon, and a Service Centre situated at Kwai Chung in the New Territories, providing local drivers with the most convenience for visiting and test drives.

Living up to the motto of Motor Image Group "Experience Beyond Words", MIHK is dedicated to arouse the brand awareness in sentiment and excitement within the region.

Principal Activities

Distribute and selling of Subaru cars, also engages in the sales of spare parts and accessories to its customers.

Major Accomplishments/Awards/Certifications received in 2006-2012

In year of 2006 and 2007, MIHK won consecutive Sales Awards from Fuji Heavy Industries Ltd. (FHI) for being one of the top eight distributors across the world in terms of sales growth rate. The market awareness of Subaru has increased dramatically since then. In 2008, MIHK won a Market Share Award from FHI for the first time for being one of the top three distributors achieving the highest Subaru Market Share.

1. Sales Award
   Presented in 2007 to Motor Image (HK) Ltd In recognition of achieving Outstanding Sales Growth in 2006: 272 units sold - 138.07% compared with 2005
2. Sales Award
   Presented in 2008 to Motor Image (HK) Ltd In recognition of achieving Outstanding Sales Growth in 2007: 397 units sold - 145.96% compared with 2006
3. Car Plus Award
   Presented in 2007 to Motor Image (HK) Ltd In recognition of the R2 as the Best mini car
4. Car Plus Award
   Presented in 2008 to Motor Image (HK) Ltd In recognition of the STI as the Best the best Japanese sports car
5. Market Share Award
   Presented in 2009 to Motor Image (HK) Ltd in recognition of achieving Outstanding Subaru Market Share in 2008: 600 units sold with 2.13% market share

Major Events held in 2005-2012

MIHK was the official supply of safety and rescue cars for the Macau Grand Prix from 2006 to 2009, in which our role perfectly matches Subaru's strength on safety and performance.

Also, the Subaru Palm Challenge® was firstly introduced to Hong Kong in 2005 from Singapore, featuring how contestants compete with the longest endurance for an ultimate prize of winning a brand new car. The Challenge has since become the talk of the town and a popular annual event attracting countless support and media coverage.

Apart from these, MIHK also regularly organises roadshows locally to introduce Subaru's different models to the public.

Contact Person

Mr. Eugene Ma
G/F, Continental Electric Industrial Building,
17 Wang Chiu Road,
Kowloon Bay, Hong Kong
Tel: (852) 2828-2488     Fax: (852) 2885-8265
Email: enquiryhk@motorimage.net

Website

www.motorimage.net/hk